Research on the Behavioral Characteristics and Influencing Factors of? Online Health Information Surrogate Seeker of Rural Elderly

Corresponding author: Xiang Fei, xiangfei@hust.edu.cn

DOI: 10.12201/bmr.202312.00013

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  Abstract: Objective: To explore the surrogate seeking behavior of online health information surrogate seeker of rural elderly, analyze the characteristics of surrogate seeker in the process of behavior, explore the influencing factors of surrogate seeking behavior. Methods: Semi-structured interviews were conducted with the surrogate seekers most frequently chosen by the rural elderly, and the interview results were coded. Results: 37 initial concepts, 15 sub-categories and 6 main categories were sorted out through three levels of coding, and a theoretical model of online health information surrogate seeking behavior for surrogate seeker was constructed. Conclusion: The influencing factors of surrogate seekers surrogate seeking behavior include behavioral motivation, information ability, information awareness, environmental characteristics and intergenerational support. surrogate seeking behavior can be divided into information retrieval, screening, processing and transmission processes, and surrogate seekers exhibit behavioral characteristics of firmness, emotional drive, and subsidiarity.

  Key words: online health information; surrogate seeking behavior; elderly; grounded theory

  Submit time: 11 December 2023

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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