Research on Health Information Attention Behavior of WeChat Users Based on grounded theory

Corresponding author: Zhang Xiao-xing, 1061217490@qq.com

DOI: 10.12201/bmr.202004.00037

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  Abstract: The purpose of this research is to explore health information attention behavior of WeChat users and build a theoretical model of WeChat user health information attention behavior. We would like to provide a reference for WeChat platform to optimize information services. This research conducted semi-structured interviews with 22 WeChat users, and grounded theory was used for coding analysis. We have come up with 19 sub-categories and 5 categories. The study found, the health information attention behaviors of WeChat users include five stages: Motivation of attention, information channels, Influencing Factors, Focus on Performance and Focus on Feedback,and is a linear process. The information attention behavior of WeChat users is affected by personal factors, time factors, content presentation and health information awareness.

  Key words: WeChat official accounts platform; attention behavior; information services; health information; grounded theory

  Submit time: 7 December 2020

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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• ID	Submit time	Number	Download
  1	2020-04-06	bmr.202004.00037V1	Download

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