ZHOU JUNJIE. Research on Users’ health Knowledge Sharing Behavior in OHCs:The Impacts of Users’ Attributes and Their Positions in Social Network Structure. 2020. biomedRxiv.202005.00246
Research on Users’ health Knowledge Sharing Behavior in OHCs:The Impacts of Users’ Attributes and Their Positions in Social Network Structure
Corresponding author: ZHOU JUNJIE, jjzhou@stu.edu.cn
DOI: 10.12201/bmr.202005.00246
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Abstract: Based on an objective dataset collected from an online health community (OHC), this study has explored the dual impacts of users’ attributes and their positions in social network structure on their health knowledge sharing behaviors. The results show that both online reputation and degree centrality positively influence users’ health knowledge sharing behaviors in OHCs. Degree centrality negatively moderates the effect of online reputation on users’ health knowledge sharing behaviors, while closeness centrality positively moderates effect of online reputation on users’ health knowledge sharing behaviors. These research findings are helpful to promote the continuous supply of users health knowledge and the sustainable development of OHCs.
Key words: online health communities; social network; knowledge sharing behavior; network centralitySubmit time: 7 December 2020
Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity. -
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