通讯作者: 韦三华

DOI：10.12201/bmr.202210.00001

Effect evaluation of the combination of new media and assisted reproductive services

• 摘要：目的：评价辅助生殖技术服务与新媒体相结合所产生的效果。方法：本研究选取2021年8月至12月行辅助生殖助孕的患者作为研究对象，通过线上问卷调查的方式搜集患者的基本特征、挂号方式、信息获取途径、医患沟通方式等。采用组间比较和相关性分析评估患者使用新媒体的情况。结果：共收到有效问卷873份。84.88%（741/873）的患者表示使用新媒体平台更方便其就医。患者使用新媒体的满意度和忠诚度两方面，在不同性别和不同年龄间差异无统计学意义（P>0.05），而在不同文化程度间差异具有统计学意义（P=0.001，P=0.006）。相关性分析显示，不同新媒体形式相辅相成，其中患者阅读科普文章与观看科普直播（r=0.602，P<0.001）和使用互联网医院（r=0.34，P<0.001）呈正相关；观看科普直播与使用互联网医院（r=0.378，P<0.001）呈正相关。结论：新媒体是获取辅助生殖医疗信息、提高诊疗效率和加强科普服务的重要途径，可有效提高医疗服务水平和促进医患关系和谐。

  关键词： 辅助生殖技术；新媒体；效果评价；互联网医疗; ; 

   

  Abstract: Objective: To evaluate the effects of the combination of assisted reproductive technology (ART) services and new media. Methods: Patients who received assisted reproduction from August to December 2021 were selected as the research objects, and their basic characteristics, registration methods, access to information, and communication methods between doctors and patients that were collected through online questionnaire survey. Intergroup comparison and correlation analysis were used to assess patients use of new media. Results: A total of 873 valid questionnaires were collected. 84.88%（741/873）of the patients said that the use of new media platform is more convenient for their medical treatment. There were no significant difference in satisfaction and loyalty scores of using new media among patients of different genders and ages (P >0.05), but there was significant differences between different levels of education (P=0.001, P=0.006). Correlation analysis showed that different new media methods complement each other. There was a positive correlation between reading of articles about ART and watching of live webcast about ART (r=0.602, P<0.001), using Internet hospital (r=0.34, P<0.001). Watching of live webcast about ART was positively correlated with using Internet hospital (r=0.378, P<0.001). Conclusion: The new media platform is an important way to obtain medical information about ART, improve the efficiency of diagnosis and treatment and strengthen popular science services, which can effectively improve the medical quality and promote the harmony between doctors and patients.

  Key words: Assisted reproductive technology; Effect evaluation; Internet healthcare

  提交时间：2022-10-05

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• 序号	提交日期	编号	操作
  1	2022-08-23	bmr.202210.00001V1	下载

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