Research on the Behavioral Motivations of Users Participating in the Correction of Pseudo-Health Information on Short Video Platforms under the Framework of the Theory of Planned Behavior

Corresponding author: qianaibing, 280989@njcum.edu.cn

DOI: bmr.202506.00068

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  Abstract: Purpose/Significance Exploring the motivations and configurations of short-video users participation in correcting pseudo-health information is of great significance for governing the chaos of pseudo-health information dissemination on short-video platforms. Method/Process Based on the Theory of Planned Behavior, integrating theories such as perceived risk, social exchange, co-attachment, and self-efficacy, structural equation modeling and fuzzy set qualitative comparative analysis were used to analyze the motivations and configurations of short-video users participation in correcting pseudo-health information. Results/Conclusions Psychological safety, reciprocity, subjective norms, community participation, behavioral attitude, outcome expectations, self-efficacy, behavioral intention, and perceived behavioral control all have significant influences on short-video users participation in correcting pseudo-health information. On this basis, three types of antecedent configuration paths of pseudo-health information correction behavior were further discovered: community-driven - low-risk sensitivity type (S1), psychological safety - norm reinforcement type (S2), and efficacy-supported - norm-oriented type (S3). Based on this, targeted suggestions were proposed to encourage users to actively participate in correcting pseudo-health information on short-video platforms.

  Key words: Theory of Planned Behavior; Short Video Users; Correction of Pseudo-Health Information; Structural Equation Modeling; Fuzzy Set Qualitative Comparative Analysis

  Submit time: 24 June 2025

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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  1	2025-03-19	bmr.202506.00068V1	Download

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