Demand analysis of WeChat public account of traditional Chinese medicine hospital based on KANO model

Corresponding author: Huang Wei, bzyhw@vip.163.com

DOI: 10.12201/bmr.202207.00011

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  Abstract: The Kano questionnaire is used to investigate the priorities of users with different purposes of use on the function points of the TCM Hospital WeChat Official Account, providing platform operators with suggestions for improving differentiated service design and improving user experience.

  Key words: We Chat official account; Traditional Chinese Medicine（TCM）hospitial；KANO mode; demand analysis

  Submit time: 4 July 2022

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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