Theoretical application and suggestions of health communication effect evaluation research

Corresponding author: WANG Meng

DOI: 10.12201/bmr.202408.00032

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  Abstract: Objective To explore theoretical application of health communication effect evaluation in order to provide support for health communication. Methods Using health communication, health activities, health science popularization, effect evaluation and effect evaluation as precise keywords, the literature collected by CNKI, Wanfang database and VIP database from the self-built database to May 27, 2024 was searched, and the literature was screened by removing duplicate literature and reading the title and abstract of literature. 121 literatures were selected as research samples. Results Most of the literatures did not adopt the theoretical framework, and only 33 literatures had theoretical applications, mainly in the fields of public health and communication. The most widely used literatures were the theory of knowing and believing, Lasswells 5W mode of communication and the theory of persuasion, which were dominated by Western theories and lacked the application and innovation of localized theories. Conclusion The future health communication effect evaluation should use more theoretical framework to support research, learn from and integrate theories of different disciplines, and explore the localization theory research path.

  Key words: health communication; health popularization; effect evaluation; theoretical application

  Submit time: 16 August 2024

  Copyright: The copyright holder for this preprint is the author/funder, who has granted biomedRxiv a license to display the preprint in perpetuity.
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  1	2024-07-26	10.12201/bmr.202408.00032V1	Download

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