通讯作者: 李菲, dwc113256@163.com

DOI：10.12201/bmr.202512.00053

Research on the Adoption Intention and Influencing Factors of Mental Health Popular Science Videos Among Medical College Students

• 摘要：目的 分析医学院校学生心理健康科普视频信息采纳意愿的影响因素,为提升用户对该类信息的采纳效率、推进心理健康科普工作提供理论指导,同时为提高医学生心理健康素养提供实践参考。方法通过融合技术接受与使用统一理论(UTAUT)与信息采纳模型(IAM)两种模型核心理论内容,以绩效期望、努力期望、便利条件、信息质量及信源可信度5个维度构建健康信息采纳行为模型。通过线下发放问卷,运用结构方程模型验证研究假设并分析影响因素路径。结果共回收有效问卷 507 份,有效率 73.37%,抖音为首选观看平台(响应率 38.07%、普及率 82.45%)。信效度分析显示各维度内部一致性、收敛效度及区别效度均达标；模型拟合度良好(CMIN/DF=1.909、RMSEA=0.042、CFI=0.98、TLI=0.976、PNFI=0.805)。路径分析表明,信源可信度、信息质量、绩效期望、便利条件、努力期望均对采纳意愿产生显著正向影响(P<0.05)。结论? 努力期望对医学生心理健康科普视频采纳意愿影响最强；可从内容创作低门槛、高价值、强科学;传播策略,依托高普及率平台优化触达;平衡专业性与亲和力进行信源建设三方面提升科普效果。

  关键词： 心理健康；科普；信息采纳

   

  Abstract: Objective To analyze the influencing factors of medical college students’ intention to adopt mental health popular science videos, provide theoretical guidance for improving users’ adoption efficiency of such information and promoting mental health popular science work, and offer practical references for enhancing medical students’ mental health literacy. Methods I By integrating the core theoretical contents of the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Information Adoption Model (IAM), a health information adoption behavior model was constructed from five dimensions: performance expectation, effort expectation, facilitating conditions, information quality, and source credibility. Questionnaires were distributed offline, and structural equation modeling was used to verify research hypotheses and analyze the paths of influencing factors. Results A total of 507 valid questionnaires were recovered, with an effective rate of 73.37%. Douyin was the preferred viewing platform (response rate 38.07%, penetration rate 82.45%). Reliability and validity analysis showed that the internal consistency, convergent validity, and discriminant validity of each dimension met the standards; the model fit was good (CMIN/DF=1.909, RMSEA=0.042, CFI=0.98, TLI=0.976, PNFI=0.805). Path analysis indicated that source credibility, information quality, performance expectation, facilitating conditions, and effort expectation all had a significant positive impact on adoption intention (P<0.05). Conclusions Effort expectation has the strongest impact on medical students’ intention to adopt mental health popular science videos. The popular science effect can be improved from three aspects: content creation (low threshold, high value, strong scientificity), communication strategies (optimizing reach relying on high-penetration platforms), and source construction (balancing professionalism and affability).

  Key words: Mental health, Popular science, Information adoption

  提交时间：2025-12-18

  版权声明：作者本人独立拥有该论文的版权，预印本系统仅拥有论文的永久保存权利。任何人未经允许不得重复使用。
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• 序号	提交日期	编号	操作
  1	2025-11-11	10.12201/bmr.202512.00053V1	下载

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